Once the physical play set was finished we were ready to roll straight into video production. For me that meant writing the script. We had been laying out the story and direction of the video for months. My job was to piece those conversations together and write something that was cohesive and communicated what we wanted to say. Sadly this involved visiting a lot of insurance websites. Gabe’s prep was no easier, but maybe more fun? He focused on preparing props and equipment for the shoot. Here he is shooting the play set for the poster that hangs in Teds room in the opening shot.
Finding location and actors was a major challenge, but perseverance and good friends made all the difference. A former student came through with the office and a local theater group provided our actor. John Brown, who is associated with the Impossible Players provided the skill needed to play our boss. For the rest of the cast we chose young friends and our kids. This was perfect of course because it brought the feeling of toys and play to the front.
Once the shoot at the office was finished we were ready to move on the the commercial portion of the shoot. For this location we used a stall in the studio, emptied, lit and cleaned, it was ready for the shoot. With out a doubt this was the most fun I had in the whole project, and I feel that it is the strongest part of the piece as well.
Our last location was at Raven Martin’s house. Our Ted was well placed to provide us with an authentic teenage boys bedroom.
Once the filming was in place the footage was handed off to Gabe for editing and the composition of the music for both of the videos.
Here they are, enjoy!